At HMSTR.ai, our mission is simple: help home service companies and their marketing partners unlock the true value of their marketing communications. For years, plumbers, pest control professionals, and bed bug treatment specialists have relied on call tracking to measure marketing performance — but call data alone has never been enough.
That’s where HMSTR.ai changes the game. We use AI to analyze calls at scale, identifying not just leads, but qualified leads — real potential customers ready to buy. This transforms raw call tracking into actionable business intelligence, giving owners and agencies the clarity they need to invest wisely, cut waste, and grow faster.
We built HMSTR.ai because we believe the future of home services marketing isn't about more clicks or calls — it's about knowing which leads matter most.
For more than a decade, we’ve helped pest control and plumbing companies grow through digital marketing. Along the way, we built two agencies — Best Bed Bug Leads and Fast Forward Search — and partnered with hundreds of home service companies. No matter the tools, one challenge always stood in the way: getting clean, reliable data on qualified leads.
Call tracking platforms like CallRail gave us part of the picture, but not the full story. Business owners still had to guess which marketing channels were truly paying off. We knew there had to be a better way.
That way turned out to be AI. In late 2023, as AI tools began transforming industries, we began experimenting with ways to apply them to the home services world. Almost overnight, what had once been impossible — analyzing every call in bulk, separating true leads from dead ends — became reality.
Today, our platform delivers the data we always wished we had: clear insight into which leads are qualified and which marketing dollars drive real growth.
Our vision is bold but simple: empower every pest control, bed bug treatment, and plumbing business — and the agencies that serve them — to compete and win with data that was once out of reach.
Because in the end, marketing isn’t about more calls. It’s about more customers. And that’s what HMSTR.ai delivers.
Never miss a good lead again. AI trained to understand your business, qualify your leads, and book the jobs that matter.
